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Mobile Harassment, a type of cyber bullying, is sending any type of text message, sext, photo message, video message, or voicemail from a mobile phone that causes the receiver to feel harassed, threatened, tormented, humiliated, embarrassed or otherwise victimized.
Approximately 14% of young people say they have been victims of mobile harassment, which can range from name calling, threatening text messages, or sending photos or videos that are intended to frighten or intimidate.[1]
Another study out of Queensland, Australia suggests that number could be even higher, finding that 93.6% of teenagers experienced mobile harassment of some kind. This study also found that while boys tend to experience more mobile bullying than girls, girls are more likely to be upset about the harassment.[2]
The results of these studies are reflective of an increase in the number teens and tweens who carry a mobile phone. A 2008 survey shows about 80% of teens today carry a mobile phone, which is up 40% from 2004. Almost half of these teens also said their mobile phones are “key” to their social lives.[3] With mobile phones being such an integral part of teen life and the way they relate to one another it is very important parents and teachers understand the negative behaviors associated with mobile misuse. Some groups even go as far as to call the abuse of mobile communication, including sexting [4] and cyber bullying, a digital disease.[5]
Mobile harassment can happen a variety of ways such as the release of texts that can be interpreted or misinterpreted to be of a negative nature. Text messages that could victimize other people or the sender. Also any private messages or pictures sent in text messages ending up on the public domain. This can occur when phone numbers or passwords are shared. (1)
In November 2009, LG Mobile Phones released an advertising campaign that uses humor to encourage teens to think before they text. The ads feature James Lipton, LG released a series of videos on YouTube that urged teens, “Before you text, give it a ponder.” The viral public education campaign also includes a Facebook page, widgets where friends can “beard” their friends and in-theatre advertising.
LG also introduced LG Text Ed, a campaign for parents that explains how kids are using their phones and possibly misusing them. The program features an advisory council of experts who provide monthly articles, videos, tips and Q&As on a range of topics, from sext to phone etiquette to driving while texting.
There have also been broader cyber bullying awareness campaigns from the Ad Council, “Delete Cyber bullying” (Ad Council ’07) and “Illuminate Cyber bullying” (Ad Council ’08).
The popular show Gossip Girl has many episodes with storylines revolving around gossipy, misinterpreted or questionable text messages. Also there was a film made from a book Odd Girl Out: The hidden culture of aggression in girls by Rachel Simmons, named Odd Girl Out, which deals with teen girls’ non-physical bullying that can be just as, if not more, harmful and destructive.
There have also been a number of books written that include mobile harassment:
- Bullyproof your child for Life: Protect Your Child from Teasing, Taunting, and Bullying for Good.” By Dr. Joel Haber
- The Bully, the Bullied, and the Bystander by Barbara Coloroso
- The Bullying Circle by Dr. Dan Olweus
- Queen Bees and Wannabes, by Rosalind Wiseman. Also, the basis for 2004 movie, Mean Girls, directed by Tina Fey.